“Consumer Behavior and Market Research” is a comprehensive textbook designed for students, marketers, and business professionals interested in understanding the intricacies of consumer decision-making and the research methods used to gather insights. This resource provides a thorough exploration of how consumer behavior influences marketing strategies and the overall marketplace.
Engineering
Consumer Behaviour and Market Research
+ Free Shipping“Consumer Behavior and Market Research” is an essential textbook that explores the dynamics of consumer decision-making and the methodologies used to gather market insights. It covers key concepts such as psychological, social, and cultural influences on consumer behavior, as well as various qualitative and quantitative research techniques. With practical case studies and a focus on real-world applications, this resource equips students and professionals with the knowledge needed to effectively analyze consumer behavior and inform marketing strategies. Ideal for both academic study and industry reference, it serves as a valuable guide in the fields of marketing and consumer research.
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