Consumer Behavior and Marketing Strategy

Consumer Behavior and Marketing Strategy explores how customers think, feel, and act in the marketplace, linking consumer insights with practical marketing decisions. This textbook provides a clear framework for understanding consumer needs, decision-making processes, and cultural influences, while demonstrating how businesses can build effective strategies. With real-world examples, case studies, and applications, it equips students and professionals with the tools to analyze behavior, anticipate trends, and create customer-focused marketing solutions.